Hotel Garcia
Concept & Brand Identity
A kitschy, extravaganza of 80’s nostalgia reimagined for a Cuban hotel and restaurant brand in Havana.
The goal was to preserve the essence of old Havana while introducing a contemporary expression—where modern fonts and clean layouts meet vibrant colors that pay homage to the city’s traditional, colorful architecture.
All imagery was created and generated through AI, aimed at capturing an aesthetic that channels the spirit of the 80s into both drink presentation and interior design.
The logo, featuring a palm tree, symbolizes the tropical climate and nods to Havana’s iconic coastline. The palm acts as a visual signature, appearing consistently throughout the branding.
Welcome to Hotel Garcia!